What is brand identity?

What is brand identity? An Agency Look.

There are so many reasons people try different ways of being an entrepreneur. Having a business is one of everyone’s power and grace. Many assume that building a business is just easy as setting up or choosing a brand design to start. Either by a professional designer or your graphic design member. People look at it as a logo that comes into their minds in the first place. And it is what helps a company business produce a brand as a business success. There are so many reasons people try different ways of being an entrepreneur. Having a business is one of everyone’s power and grace. Many assume that building a business is just easy as setting upon choosing a brand design to start. Either by a professional designer or your graphic design member. People look at it as a logo that comes into their minds in the first place. And it is what helps a company business produce a brand as a business success.

The fact is that how you influence the customers to see your brand is not only the one that makes them happy. The key is being persistent and different. It will expand your brand to gain your customers and beat your competitors. How does it work? There are processes, objectives, and segments to structure your brand. It does not matter whether you are a beginner businessman or have been in business for a long time. You should do an appropriate strategy and grasp the parts. 

Let’s dig into these questions to simplify the formation of a brand identity. 

What is Brand Identity?

A brand identity is a set of visible components that you should organize for your brand company. It is the first center of your branding strategy and the object that will shape your company. Just like how you introduce yourself to the person you met for the first time, to know who you are. Your brand identity is the face of elements in your company business. Those elements are the brand elements that you will produce in such unified and definite images. They are logo, color, name, design, etc. It is the unique aspects that will portray, and simplify customers’ minds, to appeal to your customers.

What about the manufacturing process? Brand identity design is the process and your strategy to conceive your brand identity, on how you put the pattern to your brand elements that will come with it. 

How to strengthen your brand identity?

People will not recognize your brand without your band identity, and they cannot love your brand if you are not clear on the brand purpose of your brand identity design. We will move on to the first stage to explain your brand purpose. 

1. Clear purpose and positioning.

A great approach is analyzing and evaluating your company about things you will clarify. A brand purpose is your overall reason for your existence. What is your desire? Who are your competitors?  

Positioning is clarifying who is your target audience. And why is your product worth choosing over the other competitors?

The key points to sum up your answers:

  • Your mission and vision.
  • Your brand personality.
  • Your values. (your strength)
  • Your uniqueness.
  • Your competitors.
  • Your target audience.
  • Your brand voice. (How your brand will communicate)

2. Market research.

Market research can give you an advantage in getting to know who is your buyer personas. It eases you to assemble the information you need for your product and what kind of personality your product should have. You will be able to connect effectively to your customers, classify and discover your potential problems, and determine the growth opportunities. You can maintain the opportunities to approach your customers, be more informed decisions, compete effectively, and keeps updated on top trends. It will strengthen your business. 

The effective ways to reach out to your customers:

  • Face-to-face conversation.
  • Interview phone call.
  • Online survey.
  • Government resources.

3. Determine the personality.

At this point, you might think about what kind of personality your brand would be. Brand personality is the one that will characterize your brand and aid you to stay consistent. Be bright in picking your brand personality. It is equally on how large the number of people will be interested in your brand. 
You can figure out your brand personality through a public identity, such as an actor, expert, or any well-known person that might have a similar character to your brand and characteristics as your team. And how you want your target market perceives you. 

4. Catchy logo.

Peak Brand Logo by Edbrig

You may probably know which are this logo stands for. Amazon logo has a great character as the sample. A logo is a center of attractiveness to the public. But designing an attractive logo is not enough. People will catch more simple, measurable, and memorable logos. To establish an engaging design for your logo, you apparently should choose an Ideal name and a meaningful, genuine color that suits your brand name. Choose the right image for your design or a unique Icon and emoji.  

5. Attractive colors.

Peak Brand Color Palette

Adjusted colors that are more enticing to catch attention. Being pretty simple by using three main primary colors, supported by secondary colors to keep things not sore. It will come to the elements of high quality to suit your brand identity value. 

6. Professionals font composition.

PEAK Typography by Edbrig

A step from a likable personality, allure, catchy logo, and attractive colors, a professional is an obligation to put it on your brand side. Do not mix more than two fonts types in your logo, do not be too fancy, not too over hyphenate and use a mix of contrast fonts to keep amusing.  

7. Supporting graphic.

Visual Identity for Peak by Edbrig

Last but not least, eye-catching graphics on your brand identity should also include a visual library of supporting graphics, design assets, icons, and some photographs. 
To sum up, working in the right way for your brand identity design doubtfully gives you the best outcome. 

What makes brand identity vital?

Your brand identity will represent your products or services to your consumers whenever it is displayed. How crucial your brand identity alleviates your brand the better results. It will guarantee your brand voice, company ambitions, visual elements, and all factors inside it. Start with your brand personality for your value and differentiation from your competitors. Brand identity can raise your brand awareness and put you on the front line as a featured brand. Likewise, the construction steps very well, without a doubt, the result of building a brand identity directs you to get the best value for all the elements that come with it. Finally, the connection between the products and the company hands you to gain your consumer loyalty. It is very critical for you to build a brand identity. 

Finally, we make it to the closure! Supposedly you learned better why brand identity is significant and decisive. The stronger and higher is the quality of your products and services. Encourage you to know your consumers are on the right path and the opposite. Push your brand to be recognizable to the consumers. It grants you to shape your brand and generate traffic for your company. Last but not least, brand identity place you at the foremost of your business success.

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