Sofitel Hotels and Resorts recognized the need to update their brand collateral and optimize their digital presence to
Maintain Brand Consistency: Ensure that all marketing materials and digital assets reflect Sofitel's refined image and updated brand messaging.
Enhance Search Engine Visibility: Improve search rankings for relevant keywords to attract more potential guests across their U.S. properties.
Target Local Markets: Develop SEO strategies tailored to the specific locations of their hotels in the United States.