EDBRIG

What we did

Strategy

Client

Ninalilou

Completion

1.12.2022

Ninalilou

Ninalilou is an Italian shoe brand known for its stylish and comfortable shoes and heels. With a focus on quality craftsmanship and a flair for contemporary design, Ninalilou appeals to the fashion-conscious woman who seeks elegance and comfort.

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Ninalilou sought to revitalize its brand image and expand its reach to address

Outdated Branding: The existing brand identity didn't fully reflect the brand's modern design sensibility and high-quality materials.

Limited Packaging Appeal: Packaging lacked a premium feel and didn't create a memorable unboxing experience.

Lack of Targeted Marketing: Marketing efforts weren't effectively reaching the right audiences or showcasing the brand's unique value.

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"From start to finish, it was a pleasure to work with. They took our vision and turned it into a reality, creating a brand that truly represents us."
Director
Ninalilou

Our approach

01

Brand Refresh

Updated the logo, color palette, and typography for a more sophisticated and contemporary aesthetic. Developed a refined brand voice and messaging to underscore Ninalilou's commitment to stylish comfort.
02

Elevated Packaging Design

Created elegant shoe boxes and packaging that provide a luxurious unboxing experience, enhancing the perceived value of the products.
03

Data-Driven Marketing Campaigns

Conducted market research to identify Ninalilou's ideal customer and tailor messaging accordingly. Designed visually striking campaigns across social media, paid advertising channels, and email marketing.
04

Strategic Influencer Collaboration

Partnered with fashion influencers to showcase Ninalilou shoes in authentic settings, boosting brand visibility and establishing social proof.
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