Let's be real: Social media is no longer optional for businesses in India. It's where you connect with customers, build your reputation, and outshine the competition. But with so many options (and agencies promising the world!),  it's tough to figure out a fair budget. That's why we're breaking down typical pricing for social media marketing and branding in India 2024.

Pricing Models: Choose What Works for You

Social media marketing is not a one-size-fits-all deal. Here are the usual ways agencies like Edbrig structure their pricing:

• Retainer Packages: This is like having a social media squad on call, creating content, managing your communities, and running ads. Here's the cost breakdown:
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  • Basic: 50,000 - 120,000 INR/month
  • Comprehensive: 120,000 - 250,000 INR/month
  • Enterprise: 250,000 + INR/month
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• Project-Based: Perfect for a specific campaign or setting up your profiles from scratch. Expect to pay around:
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  • Social Profile Setup: 15,000 - 50,000 INR (per platform)
  • Social Campaign (small): 50,000 - 120,000 INR

Bang for Your Buck: What's Actually Included?

You're not just paying for someone to post a few updates! A solid social media marketing package should typically include services like:

• Social Strategy: Defining goals, who you're talking to, and which platforms matter most.
• Profile Optimization: Making your social profiles look sharp and on-brand; think awesome visuals and killer bios.
• Content Creation: Eye-catching images, videos, stories, and everything in between!
• Content Calendar: Planning posts for ultimate consistency (your followers will love it).
• Community Management: Engaging with comments, DMs, and genuinely connecting with your audience.
• Paid Social Advertising: Laser-targeted ads to reach the right people at the right time.
• Analytics & Reporting: Tracking what's working (and what's not) so we can always get better.

The Edbrig Edge: Social Media That's More Than Just Likes

At Edbrig, we know social media success is about way more than just vanity metrics. We offer additional services to truly elevate your brand's presence in India and beyond:

• Global Social Media Audit: Get an expert look at your presence across various markets and see where you stack up against the competition.
• Strategic Brand Alignment: Seamlessly weave your core brand message into everything you post.
• Visually Cohesive Content: Graphics that shout "That's MY brand!" using your colors, fonts, and style.
• Data-Informed Optimization: We don't guess; we analyze data to make your social media efforts even stronger.

...and many more tailored services to help you reach those global markets!

Choosing the Right Social Media Agency: Key Questions to Ask

Investing in social media marketing is a big decision. Here's what to consider when choosing the right agency partner:

• Experience & Portfolio: Have they worked within your industry? Can they show a track record of success?
• Understanding Your Brand: Do they take the time to truly grasp your brand voice, values, and goals?
• Transparency & Reporting: Will you get clear communication and data-backed insights into performance?
• Custom Strategy: Do they offer one-size-fits-all packages or will they tailor a plan specific to your business?
• Team & Culture Fit: Does their working style and communication style align with your company's values?

When Price Seems Too Good to Be True...

Remember, when it comes to social media marketing, you often get what you pay for. Ultra low-cost agencies may cut corners, such as:

• Using bots or fake followers to inflate numbers.
• Reusing generic content that doesn't connect with your audience.
• Neglecting community engagement, leaving a bad impression.

Ready to Take Your Social Media to the Next Level?

Edbrig isn't about cookie-cutter templates or blah content. We're a strategic partner, ready to propel your brand to new heights through powerful social media marketing. Get in touch, and let's discuss a customized plan that gets results.

Contact us today for a consultation and see how social media can fuel your success in 2024!

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